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Our Philosophy


Since it started in the mid 19th century, the Kewalram Chanrai Group has been committed to innovation in its systems and processes, achieving the highest standards of performance. Although a family-owned business, it is professionally managed by the most competent talent available. As a multi-national corporation, it adheres to a high standard of corporate governance, benchmarking against only the best.


The Kewalram Chanrai Group’s core values are:

  • Intrapreneurial spirit

    • KCG encourages individuals within the group to take direct responsibility for turning an idea into a sustainable business proposition through focussed risk-taking.

  • Innovation

    • True to the pioneering spirit of its founders, the Group has always been dedicated to improving and innovating its business – from product mix and processes to systems and revenue streams. It is committed to staying one step ahead of the competition.

  • Transparency

    • In dealing with business associates, partners, customers and employees, the company is pledged to be open.

  • Responsible business

    • We believes in making a meaningful social impact on the countries in which we operate. This vested interest means that every aspect of business is not just geared towards the growth of the company, but also sustainable development of the community.

  • Team orientation

    • KCG readily acknowledges that its pool of talented employees is at the heart of its enduring success, and will be the source of its sustainable competitive advantage going forward. The Group is fully committed to the growth and development of its people. Through training programmes, the Group ensures that individual skills are harnessed to work as a team to deliver high performance.

  • Professionalism

    • As a company with a long illustrious history, the Group recognises the synergy between traditional loyalty and professional skills and training. In this respect, Kewalram Chanrai Group stands out as it has successfully married both aspects of ‘heart’ and ‘head’, and rewards its employees accordingly. This truly makes it preferred employer.